A "Host" of Providers
One of the first considerations when setting up a website is your provider. There are so many online providers with hosting plans, design features and domain registration, that it can be a daunting task choosing which one is right for you. I know most people will immediately look at the price tag, which yes, this is important, but one of the major considerations that should be on the top of your list is support. If they have a toll free number (also important, for most), I would advise on picking up the phone and giving them a call. You can then see what their response time and issue resolution process is as a gauge for your business needs.
Once you’ve chosen a provider, you then have to make the daunting decision as to what hosting plan you will go with. Some hosting plans are for basic websites while others are set for higher traffic and e-commerce capabilities. Be sure to either educate yourself or speak to an advisor prior to making your choice. From there, you can choose malware protection, your SSL certificate and backup support plans that suit your needs.
Time to Design
Although there are a plethora of choices when it comes to the setup of your website, even the do-it-yourself website platforms can be frustrating and discouraging when you are unfamiliar with how it works. Before too long, what you first assumed would take you a week or two, is now your side project that may or may not be moved off of your to-do list. Which may cost you many potential clients along the way. This is the story most clients come to us with and why we chose to take on website design as one of our main offerings here at Bullseye Branding.
We chose a singular platform so that we are well versed within it’s functionality (and there are a lot of powerful functions). This really comes in handy when trying to navigate thru a website design with ease and effectively managing your time. Our advice for the do-it-yourselfers, would be to schedule a set time to work on your website as well as invest some time into becoming more familiar with the platform and it’s functionality by either reading up on the subject or by way of video tutorials.
Theme and Unification
When choosing a website theme, font and colours, be sure it’s “Personality” or “feel” suits that of your business brand and is focused on what your target market expects of it. For example, if you are a highly technical IT support company, you would likely choose a more serious or professional theme with a serif or san-serif font style that is very ledgible. Where as, if you were focused on childcare, you would expect to see a brightly coloured “fun” theme with possibly a script or decorative font choice.
Another consideration, would be your already existing marketing and branding material. Be sure to evaluate whether these items have a unified colour, font and theme so it does not lead to confusion for your target market, or compromise your overall “brand”.
Once you’re on your way to a great website, don’t forget the importance (and power) of linking up your social media accounts to your website. Creating external links from your website will not only improve your SEO (Search Engine Optimization), but can also be a very powerful tool for your promotional and selling capabilities. If you haven’t already set up your social media accounts, you may want to evaluate which platform best suits your business needs.
Thanks for the Read!
We hope you’ve enjoyed our read on the various considerations we’ve chosen to write about here on our blog! If there are any questions you may have for us on our website design please feel free to contact us today!